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About Us
Trying to make this world a little better than we found it
Blend is founded by Shakti, an Indian who has lived in Denmark and worked at many Senior Director level positions in Danish companies like Mæersk, Deloitte and Rambøll.
Through Blend, Shakti hopes to bring functional Danish design closer to the 5000 years old artisanal talent of India.
When one wholeheartedly loves two countries so diametrically opposite to each other, then it’s impossible to hold back from exploring what a blend of these 2 cultures can offer to the world.
Her desire to contribute to women empowerment through livelihood is rooted in her own experience and observation of how girls are still seen as a liability in many rural areas. Hear her on the award-winning BBC podcast –Dear Daughter: You are wanted
How We Chose Real Impact Over Token Transparency
One of the most sought-after pieces in the Blend collection represents far more than beautiful design. It reflects a commitment to social responsibility, environmental care, and timeless Scandinavian aesthetics.
Created in a region of India renowned for carpet craftsmanship, this rug emerges from a production approach that challenges traditional industry norms. Carpet weaving in this area is typically male-dominated, leaving limited opportunities for women. By choosing a hand-knitted technique rather than conventional weaving, production opens doors for women to participate in meaningful work and gain stable income in communities where employment options are scarce.
This thoughtful craftsmanship is paired with sustainable innovation. The rug is made from recycled plastic, reducing environmental impact while delivering durability and everyday functionality. Carefully selected Abrash yarn adds subtle tonal variation and depth, while the neutral color palette complements modern Danish interiors and minimalist Nordic design.
Beyond aesthetics, the rug embodies a broader mission: creating dignified work opportunities for marginalized women, supporting local communities, and producing environmentally responsible home décor. The artisans behind each piece take pride in their work, and for many, this craft provides one of the few reliable income sources in the region.
The result is a hand-knitted rug that seamlessly blends social impact, sustainability, and elegant design, a true expression of the values that define The Blend.
Our toys are lovingly made from upcycled fabric, giving you the chance to gift not just a beautiful toy, but a little piece of a cleaner, kinder environment. Every purchase helps reduce textile waste and supports a more sustainable future, this a choice you can feel good about.
Because each toy is made from upcycled cloth, colours vary depending on the fabrics available at the time. This means no two toys are exactly alike. The colours shown in the photos are for illustration only, and your unique toy will arrive in whichever colour combination is currently in stock.
A meaningful gift, made with purpose, these created for play and crafted for the planet.
At Blend, we are building a profitable business — and we are unapologetic about that.
But profitability has never been our end goal on its own.
It is the engine that allows us to do the harder, slower, and more meaningful work.
Over the past months in small town of India, we worked closely with our partners to connect 35 skilled artisans in many part of the unorganized workforce ,to formal government social security schemes such as E-SHRAM, PM Vishwakarma, health insurance and pension-linked programs.
For many of them, this was the first step into a system that recognises their work, protects their health, and secures their future.
This did not happen overnight.
It took:
1.Careful selection of the right commercial partners
2. Partners already aligned with ethical standards and certifications like SEDEX
3.Time spent finding trusted, knowledgeable coordinators Haqdarshak on the ground
4.Patience to navigate documentation gaps, digital barriers, and systemic complexity
This work is slow and It is operationally demanding also requires commitment beyond what most supply chains are designed for.
How we believe change actually happens? We Believe by gradually moving unorganized workers into a more secure, recognized, and supported ecosystem, while continuing to run a commercially viable business.
Our mission is not to choose between purpose and profit , it is to prove they can and must coexist.
We are proud of this step, and we are intentional about who we grow with next.
If you are a commercial partner, buyer, or organization that believes responsible sourcing is not a marketing line but a long-term commitment and we would love to connect.
